Every year Internet marketing dynamics change with the attitude and behaviour of Internet users. This year is not different. When in 2011 you can explain everything using a wall of text, this year that practice needs to be different. Here are a few changes in the copywriting world that you need to know.
1. Shorter Articles Preference
If your articles point directly to the main topic nondescriptly, it could sound boring, but your article can be shorter. If your articles make use of “fruity” and entertaining language with character, your article could be funny or distinct, but the length is quite irritating. Strive to drive your articles straight to the point while still containing character within a length of 250 -400 words.
Integrating generated graphics, drawings or diagrams in your article is a great way to get your reader’s attention. Remember, nobody likes reading a wall of texts unless they look short. Attach a few images, especially if it could prove the previous paragraph’s main point.
Some copywriters create advertisement-like images where the “meat” of their article is interspersed in a diagram that resembles a flowchart with intricate imagery and designs that interest readers. Infographics are entertaining and creative as they are useful marketing tools to disseminate information.
4. Use Videos
If you want to explain more about some details in your article, video demonstrations, made or not made by you, are great tools. Link a line in a sentence to a demonstration of the phrase’s idea or you could just place it as a video header.